DMA publishes best practice guidelines on e-mail marketing

first_imgDMA publishes best practice guidelines on e-mail marketing About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis The guide provides a useful summary of the key issues involved in e-mail marketing.The guide is available at no charge in Adobe Acrobat format (PDF). The Direct Marketing Association (DMA) has published a free guide on best practice in using e-mail as a marketing tool.The 41-page document has been developed by the Email Marketing Council, part of the DMA, to help stimulate the positive development of e-mail as an effective marketing medium;reinforce the key legislative issues that organisations should be aware of whenusing e-mail; and to share examples and practical advice on how organisations can maximise their results from using e-mail.The guide covers collecting and managing data, tips on running e-mail campaigns, reporting and measuring campaigns, international issues, and complaints and dispute resolution. There are also appendices on the legal and regulatory requirements and on technical deliverability issues. Advertisementcenter_img Tagged with: Digital Howard Lake | 30 September 2004 | News  26 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThislast_img read more