Behind TEN The Enthusiast Networks Big Bet on Video

first_img On top of a new name, StudioTEN also has a new face. Concurrent with the rebranding, TEN brought in renowned advertising executive Jerry Solomon, whose credits include the Emmy-winning Ad Council campaign “Love Has No Labels,” and, most notably, Apple’s famous “Get a Mac” commercials, which Adweek named the “campaign of the decade” in 2010. Jerry Solomon Folio: Coming over from the advertising side of the industry, what attracted you to TEN? Solomon: We’re agnostic. If there’s somebody at Motor Trend who has a great, authentic voice and wants to jump onto the filmmaking side, I’d say bring them on. Likewise, if I’ve got somebody who is a great filmmaker but wants to get more into the car world, bring them on, too. That’s what’s great about this place — I’ve got a group of creatives here who not only ideate, but execute. We might have someone sitting in the room who comes up with a great concept, and then when it comes time to execute it, that person might go ahead and direct it. We’re really seeing projects all the way through, with a singular voice. Solomon: The original programming stuff that we do is remarkable. We have nine programs that go across our YouTube channel, which has the largest automotive audience out there: over 4.5 million subscribers. People are watching these things in crazy numbers. Brands want to go ahead and be a part of that experience. Key to achieving that, says Dickey, is an aggressive expansion of its video production arm, which the company launched in 2014 and subsequently nurtured into a robust operation, comprising over 50 employees and a 30,000-square-foot Los Angeles studio. Solomon: The best clients are the ones that realize that they want to bring value to the audience. They have to think of themselves almost as programmers with a brand message. It’s definitely a challenge to say, “We know that you want to promote this car, but let’s find an entertaining way to do it that feels holistic or seamless to our audience.” The studio, formerly known as “MindOverEye,” was rebranded “StudioTEN” last month in an effort to more closely align it with TEN’s overall corporate structure. Folio: So is it safe to say that we can expect branded content to be a major focus for StudioTEN going forward? “We want to be the most powerful automotive media company in the world,” CEO Scott Dickey tells Folio:. Jerry Solomon: I had been in the commercial business for 20-plus years. It was always a talent sell, and it was also an interruptive medium. When you make TV commercials as long as I have, it was purely executional. You sat there and the stuff that you made was just going to go on TV, and it was going to be that stuff in between shows that people didn’t really like. I could see it in the way the budgets were and our interaction with agencies — you started to feel very outdated. One of my biggest challenges is determining how a brand gets their voice into that arena, not just in the original programming, but also across advertising, delivered to that enthusiast in a way that’s authentic and genuine and doesn’t interrupt their experience. We’re going to make a lot of that stuff: original programming, branded content, with events and social around all of it. “There was always a concern that having our own production studio might be a threat to our agency partners, so we wanted it at arm’s length,” says Dickey. “But branded content has become such a huge part of the equation that it no longer made sense to have [the studio] differentiated.” The relationship between consumers and brands and that interaction was changing. My two teenaged daughters do not watch TV commercials. They may watch branded content if it’s interesting to them, but they like a non-interrupted experience. I wanted a challenge to figure out what was part of the future, and TEN offered that to me. If we continue to serve our audience, it will continue to grow. If it continues to grow and we’re communicating with them the right way, then brands will be interested in working with us, because we own that group who really feels we are authentic.center_img Solomon: You can’t be a part of the interruption; you need to be a part of the experience. We have to make stuff for an audience and in a brand voice, and we have to make it authentic. It’s really a combination of audience, idea, and execution. I think they used to live in sort of mutually exclusive worlds, and now they all need to be interconnected. Folio: What are some ways in which that relationship between consumers and brands has changed? That’s what we want to create in a digital experience, where the best brands come to us and say, “Take something with our car, make it fun, connect our brand to your audience, and feel that you’re giving them something that’s not just interruptive.” TEN: The Enthusiast Network, whose brands include Motor Trend, Automobile, and Hot Rod, among several others, enters 2017 with a clear but ambitious goal. Solomon, who will oversee StudioTEN as managing director, was chosen because of his deep understanding of how to create content that resonates with consumers while still delivering a brand message, according to Dickey. Solomon: We want to be the ultimate destination for video in automotive and action/outdoor. The investments we’re going to make will be in greater creative talent. We’re definitely looking to create partnerships in high-tech spaces like VR and AR. It’s about us connecting our original programming and branded content with our audience across platforms. So it’s going to be an investment in both talent and new technology. Folio: Is it a challenge to balance delivering a client’s message while also providing value to your audience? Folio: sat down with Solomon to learn more about the future of branded content, original video production, and how he plans to use his commercial experience to bring StudioTEN to new heights.  Folio: What kinds of new talent are you looking to bring on? When it comes to talent, if someone’s got the right attitude and loves telling great stories, I don’t care if you come from Timbuktu or Motor Trend. I can teach people about the business and about content creation, but there’s certain innate talent you can’t teach. I base it on the individual. It’s not about just trying to find the cheapest solution. One of the greatest compliments on anything I’ve ever been involved in was when The New York Times did a piece about the Mac and PC commercials. Having executive produced all of those spots, when they did an article saying, “The best series on TV is a commercial,” they saw that campaign as almost interstitial programming that worked alongside broadcast TV. Folio: What are some of your initial plans for building out StudioTEN?last_img read more

Avengers Endgames Brie Larson would direct an MCU movie

first_imgIf there’s one character I’m excited to see in Avengers: Endgame, it’s Captain Marvel. She’s the only character we haven’t really seen interact with the rest of the Avengers, and based on the teasers, it looks like she’s ready to get brought up to speed. Recently, Audi released an ad spot called “Debriefing” where the company attempts to show Carol Danvers what she’s missed since her exit from Earth in the 1990s. I got the chance to talk to Captain Marvel herself (Brie Larson) about electric vehicles and why they’re important to her — you can check that Q&A out over on Roadshow — but we also took a few minutes to chat about the MCU and what she hopes the future brings for Marvel’s superhero movie juggernaut. Check out “Debriefing,” and then meet me afterward for our Q&A. Avengers: Endgame is a thrilling sequel to every MCU… I’m so ready to see Kamala Khan in the MCU.Me too, me too! I’m ready. I’m so ready.Big fists!Stretchy arms!So you’re not just an actress, you’re a director, too. Do you have any aspirations to direct an MCU movie?Totally. I mean, for me, whether it’s acting or directing, it’s about story. And I’ve always been incredibly impressed with Marvel’s ability to talk about very difficult subject matters; whether it’s internal human condition stuff or worldwide issues, through the metaphor of superheroes and aliens in space. I feel like they’ve become such a powerful tool of connection that of course it’s something I would love to tackle eventually, given the right story. Because, just on the acting side of Captain Marvel, I worked on it for two years. And I think it’s even longer when you’re writing and directing a Marvel movie. So it has to be a story that you really feel passionate in your gut that it’s undeniable and will carry you through for a couple years.Makes sense. OK, two more questions for you. If Carol were to show up in another MCU film like Thor: Ragnarock, which was kind of a buddy movie between Hulk and Thor, what character would you want to team up with?I’m still really into this idea of an all-female Avengers movie. Getting all the women together and getting them to work as a team … would be so powerful and iconic. Just because having just seen Avengers: Endgame, getting to see all of those characters on screen, you realize the beauty of these new superhero movies is that everybody has their own special skills they bring to the table. Their own, you know, superpower. And to see women work together, and in that way as a team, is not something we’ve seen enough of on screen. You had to go through two different workouts: Physically, we all know you got in insane shape for Captain Marvel. But you’ve also talked a lot about feeling more empowered and able to stand up for yourself and what you believe in throughout this process. What’s your advice for anybody looking to fight for a cause? How can they “flex their activism muscles,” so to speak, and make a bigger impact over time?The main thing is finding out the thing that only you can do. And you might be surprised to discover what that is. Telling stories, making movies that reflect my value system, that put people in the shoes of others, that are able to bridge empathy and show you what the world looks like, has been really profound for me, and in some ways, much more impactful than any words I could ever possibly say, or any street corner that I could shout on. But everybody has their own unique thing. 3:14 Comments 5 Show Us Yours: Marvel fandom pictures from our readers 26 Photos Share your voice Endgame is here TV and Moviescenter_img I was just at the Time 100 Gala. And it was really powerful to be in that room of people who are all working really diligently and in completely different ways, whether that’s in science or in politics, in any part of the globe, the arts, music … there are so many ways to get involved, and it starts with you. It starts with you figuring out what your thing is that you bring to the table, and then living your life by those value systems.Avengers: Endgame is in theaters worldwide, but if you haven’t caught it yet, you can get ready by watching every other Endgame trailer and teaser right here. Captain Marvel Marvel The Avengers How to watch every Marvel Cinematic Universe film in the right order CNET: What kinds of technology would Carol be the most surprised by when she returned to Earth? If, of course, there wasn’t a Snapture to avenge?Brie Larson: Well, Carol’s sort of interesting in that she’s at the intersection of like, super-advanced technology and the ’90s at the same time, so I mean, she’s already — even in the ’90s — when she comes down to Earth, surprised by the lack of technology. Things like, carrying around a driver’s license or an ID card just seem totally insane to her. Tags Now playing: Watch this: Spoiler-free review: Love letter to fans tops Infinity War Spoiler-packed review: MCU clincher so close to perfect No postcredits scene, but there’s a tiny audio stinger The biggest spoiler-filled WTF questions It’s three hours long: The best times to pee Captain America will always be my favorite Avenger But at the same time, she’s she’s been able to retrofit the pager. So I think communication devices would be the thing she would be both surprised to see how far it’s come, and also wish that it had gone further; having come from, you know, outer space, where they have much more advanced communications equipment.During your time playing Carol, you’ve been really vocal about intersectional feminism. There are so many amazing female heroes in Marvel Comics. Which one you would like to see headline their own MCU movie? Anyone you’re just dying to see on screen?I would love to see a Valkyrie solo movie for sure. I’d love to see a Ms. Marvel movie for sure. I mean, they haven’t even begun to tap into her abilities. And I love her story so much. It would be my hope she comes in sooner rather than later as Carol’s sidekick, and then eventually kind of takes over. And then of course, the Wakanda ladies, I could watch a whole movie of those warrior women, there’s so much to be mined from that. So I think there’s a lot of material out there and a lot of new worlds to delve into. 49 Photoslast_img read more

Man killed in reported gunfight with cops

first_imgProthom Alo IllustrationA man was killed in what police called gunfight with them in Gobindaganj upazila of Gaibandha early Friday, reports news agency UNB.The deceased was identified as Chinu Mia, 38, who was wanted in 19 cases, police said.AKM Mehedi Hasan, officer-in-charge of Gobindaganj police station said the law enforcement arrested Chinu on Wednesday night. But his associates snatched handcuffed Chinu from police custody and escaped.Tipped off that a group of criminals including Chinu would gather in the area, a team of police conducted a drive there around 3:30am.Sensing presence of the law enforcers, the criminals opened fire on the policemen forcing them to fire back in self-defence, triggering a gunfight, the OC claimed.At one stage, Chinu was caught in the line of fire and died on the spot, he added.Police arrested two people from the spot.According to the human rights body, Ain o Salish Kendra (ASK), at least 421 people were killed in alleged gunfights, crossfires or shootouts with various law enforcement agencies, including police, RAB and BGB, in 2018.In the first six months of 2019, the number of such killing was at least 200, the rights body said on its website.last_img read more

We Delve Into The Supreme Court Nominee Selection Process

first_img 00:00 /07:46 Listen Tonight (July 9) President Trump will announce his nominee to be the next U.S. Supreme Court justice. The highly-anticipated announcement comes less than two weeks after Justice Anthony Kennedy announced his retirement.While we wait to find out who the President’s nominating, we delve into the process itself. How are potential justices nominated and ultimately confirmed? Houston Matters host Craig Cohen talks with Emily Berman, assistant professor of law at the University of Houston Law Center. To embed this piece of audio in your site, please use this code:center_img X Brendan Smialowski/AFP/Getty Images/Via NPRPresident Trump listens while Supreme Court Justice Anthony Kennedy speaks during a ceremony in the Rose Garden of the White House. Sharelast_img read more