Behind TEN The Enthusiast Networks Big Bet on Video

first_img On top of a new name, StudioTEN also has a new face. Concurrent with the rebranding, TEN brought in renowned advertising executive Jerry Solomon, whose credits include the Emmy-winning Ad Council campaign “Love Has No Labels,” and, most notably, Apple’s famous “Get a Mac” commercials, which Adweek named the “campaign of the decade” in 2010. Jerry Solomon Folio: Coming over from the advertising side of the industry, what attracted you to TEN? Solomon: We’re agnostic. If there’s somebody at Motor Trend who has a great, authentic voice and wants to jump onto the filmmaking side, I’d say bring them on. Likewise, if I’ve got somebody who is a great filmmaker but wants to get more into the car world, bring them on, too. That’s what’s great about this place — I’ve got a group of creatives here who not only ideate, but execute. We might have someone sitting in the room who comes up with a great concept, and then when it comes time to execute it, that person might go ahead and direct it. We’re really seeing projects all the way through, with a singular voice. Solomon: The original programming stuff that we do is remarkable. We have nine programs that go across our YouTube channel, which has the largest automotive audience out there: over 4.5 million subscribers. People are watching these things in crazy numbers. Brands want to go ahead and be a part of that experience. Key to achieving that, says Dickey, is an aggressive expansion of its video production arm, which the company launched in 2014 and subsequently nurtured into a robust operation, comprising over 50 employees and a 30,000-square-foot Los Angeles studio. Solomon: The best clients are the ones that realize that they want to bring value to the audience. They have to think of themselves almost as programmers with a brand message. It’s definitely a challenge to say, “We know that you want to promote this car, but let’s find an entertaining way to do it that feels holistic or seamless to our audience.” The studio, formerly known as “MindOverEye,” was rebranded “StudioTEN” last month in an effort to more closely align it with TEN’s overall corporate structure. Folio: So is it safe to say that we can expect branded content to be a major focus for StudioTEN going forward? “We want to be the most powerful automotive media company in the world,” CEO Scott Dickey tells Folio:. Jerry Solomon: I had been in the commercial business for 20-plus years. It was always a talent sell, and it was also an interruptive medium. When you make TV commercials as long as I have, it was purely executional. You sat there and the stuff that you made was just going to go on TV, and it was going to be that stuff in between shows that people didn’t really like. I could see it in the way the budgets were and our interaction with agencies — you started to feel very outdated. One of my biggest challenges is determining how a brand gets their voice into that arena, not just in the original programming, but also across advertising, delivered to that enthusiast in a way that’s authentic and genuine and doesn’t interrupt their experience. We’re going to make a lot of that stuff: original programming, branded content, with events and social around all of it. “There was always a concern that having our own production studio might be a threat to our agency partners, so we wanted it at arm’s length,” says Dickey. “But branded content has become such a huge part of the equation that it no longer made sense to have [the studio] differentiated.” The relationship between consumers and brands and that interaction was changing. My two teenaged daughters do not watch TV commercials. They may watch branded content if it’s interesting to them, but they like a non-interrupted experience. I wanted a challenge to figure out what was part of the future, and TEN offered that to me. If we continue to serve our audience, it will continue to grow. If it continues to grow and we’re communicating with them the right way, then brands will be interested in working with us, because we own that group who really feels we are authentic.center_img Solomon: You can’t be a part of the interruption; you need to be a part of the experience. We have to make stuff for an audience and in a brand voice, and we have to make it authentic. It’s really a combination of audience, idea, and execution. I think they used to live in sort of mutually exclusive worlds, and now they all need to be interconnected. Folio: What are some ways in which that relationship between consumers and brands has changed? That’s what we want to create in a digital experience, where the best brands come to us and say, “Take something with our car, make it fun, connect our brand to your audience, and feel that you’re giving them something that’s not just interruptive.” TEN: The Enthusiast Network, whose brands include Motor Trend, Automobile, and Hot Rod, among several others, enters 2017 with a clear but ambitious goal. Solomon, who will oversee StudioTEN as managing director, was chosen because of his deep understanding of how to create content that resonates with consumers while still delivering a brand message, according to Dickey. Solomon: We want to be the ultimate destination for video in automotive and action/outdoor. The investments we’re going to make will be in greater creative talent. We’re definitely looking to create partnerships in high-tech spaces like VR and AR. It’s about us connecting our original programming and branded content with our audience across platforms. So it’s going to be an investment in both talent and new technology. Folio: Is it a challenge to balance delivering a client’s message while also providing value to your audience? Folio: sat down with Solomon to learn more about the future of branded content, original video production, and how he plans to use his commercial experience to bring StudioTEN to new heights.  Folio: What kinds of new talent are you looking to bring on? When it comes to talent, if someone’s got the right attitude and loves telling great stories, I don’t care if you come from Timbuktu or Motor Trend. I can teach people about the business and about content creation, but there’s certain innate talent you can’t teach. I base it on the individual. It’s not about just trying to find the cheapest solution. One of the greatest compliments on anything I’ve ever been involved in was when The New York Times did a piece about the Mac and PC commercials. Having executive produced all of those spots, when they did an article saying, “The best series on TV is a commercial,” they saw that campaign as almost interstitial programming that worked alongside broadcast TV. Folio: What are some of your initial plans for building out StudioTEN?last_img read more

LETTER TO THE EDITOR OMahony Brings People Together Always Helping Others With

first_imgDear Editor,I’m writing in support of Jomarie O’Mahony for Selectmen.I’ve known Jomarie for many years and have always be amazed at how she has been able to balance her family life, work schedule and volunteerism to the people of Wilmington.Whether she’s taking her children to a sporting event or to other activities in town, she’s always there with a smile.Many of you know Jomarie as a strong supporter of helping those who need assistance.Jomarie has always been very active in programs to help others and does it with a smile and knowledge that with others she can help and make a difference.She supports our education system, sports and arts programs.She supports after school programs for the children of Wilmington.She is a supporter of our Police, Fire and all Departments.She wants to keep Wilmington’s small town feel.She understands the issues facing Wilmington and is willing to give her time, energy and knowledge to making Wilmington a better place to live and work.She will work with our State delegation on the Rt 38 corridor, Fire substation, school, the MBTA issue or any project in our town.She will work with the residents of Wilmington to find solutions to issues, whether it’s a Fire Substation, School, Housing for our seniors or Veterans or a pothole she will be at forefront.Most importantly, Jomarie will bring civility to the Board of Selectmen.It’s time to elect a person that bring groups together and not separate them and that person is Jomarie O’Mahony. I strongly ask you to Vote for Jomarie O’Mahony for Selectmen.Sincerely,Gary DePalmaLike Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email wilmingtonapple@gmail.com.Share this:TwitterFacebookLike this:Like Loading… RelatedLETTER TO THE EDITOR: A Letter Of Support For Jomarie O’Mahony From The Person Who Knows Her BestIn “Letter To The Editor”SELECTMEN NEWS: Town Accepts Flag Pole Donation For Silver LakeIn “Government”LETTER FOR THE EDITOR: Jomarie O’Mahony Will Be An Independent Voice Of Reason For WilmingtonIn “Letter To The Editor”last_img read more

Gold stuck near threemonth low as US interest rate hike looms

first_imgGold was mired near a three-month low on Tuesday on expectations the U.S. Federal Reserve was well on track to raise interest rates before the end of the year.A forecast-beating U.S. October employment report on Friday pushed up bets that the Fed will increase interest rates in December for the first time in nearly a decade, weighing on the price of non-interest bearing gold.”Gold will stay below $1,100 as the interest rate hike becomes more and more imminent,” said Mark To, head of research at Hong Kong’s Wing Fung Financial Group.Spot gold was little changed at $1,092.60 an ounce by 0241 GMT. Bullion ended an eight-day losing run on Monday, but not enough to pull it far away from Friday’s low of $1,084.90, its weakest since Aug. 7.Following bullion’s recent steep drop, MKS Group trader James Gardiner said “a bounce, or at least a consolidation, is well overdue”. He pegged the next support level for gold at around $1,074 and then at $1,050.The dollar hovered just below a seven-month peak against a basket of major currencies, having consolidated its payrolls-inspired rally in a subdued session overnight. [USD/]U.S. gold for December delivery gained 0.4 percent to $1,091.90 an ounce.After a potential rate hike in December, the U.S. central bank may take its time in raising rates further which should be broadly supportive for gold, said INTL FCStone analyst Edward Meir.But Meir said the metal faces more weakness in the near term and “poor technicals and a buoyant dollar do not help gold’s upside case much either”.While the market braces for a U.S. rate hike, a consensus is forming at the European Central Bank to take the interest rate it charges banks to park money deeper into negative territory in December, in a move that could weaken the euro and push up inflation. [nL8N134447]Spot platinum slipped 0.3 percent to $907.55 an ounce after coming close to Monday’s one-month low $904.75.last_img read more

50 Years Later NASA Creates Tribute To 3 Astronauts Who Died In

first_img Share Keystone/Hulton Archive/Getty ImagesApollo 1 astronauts Ed White (from left), Gus Grissom and Roger Chaffee, 1967. The astronauts died as a result of a fire in the cockpit during a training session on Jan. 27, 1967.Friday marks the 50th anniversary of the Apollo 1 fire that killed three astronauts during a routine test on the launchpad. The accident shocked NASA as the agency was rushing to meet President Kennedy’s 1961 challenge to have men on the moon by the end of the decade.The test was a dress rehearsal for the Apollo 1 crew — Gus Grissom, Ed White and Roger Chaffee. The ultimate goal was to check out the command module, NASA’s first three-man spacecraft that would take astronauts to the moon.The crew was rehearsing the real launch, which was about a month away. They were suited up and in the capsule running through checklists and testing equipment.But something sparked in the oxygen-rich environment. Within seconds, the capsule filled with flames, smoke and toxic gases.NASA Engineer John Tribe was working in the control room when it happened.“It was incomprehensible to us how on earth we could have a fire in the cockpit,” Tribe says.The astronauts were killed almost instantly. The entire incident lasted less than five minutes.“We had imagined the worst, we’d hoped for the best, it was not to be, “Tribe said. “We’d lost three of our team.”The accident halted the Apollo program as NASA scrambled to figure out what went wrong. Reporter George Alexander was one of only three journalists allowed to visit the capsule after the fire.“What burned? I’d have to say just about everything that was in there except for these few odd bits and pieces,” Alexander said. “Like a page which had only its edges slightly browned. This bit of parachute harness. But everything else burned.”The capsule was pressurized with 100 percent oxygen. In that environment, something not considered a fire hazard was extremely combustible. The hatch of the capsule opened inward, making it difficult for the crew to open it.After the accident, there were hundreds of significant changes to the capsule and safety procedures. The redesigned capsules would use a mixture of oxygen and nitrogen, reducing the fire risk. And a new hatch was designed that could be opened in just five seconds.Only 21 months later, NASA sent humans back into space aboard Apollo 7. And less than a year after that, Neil Armstrong and Buzz Aldrin landed Apollo 11 on the moon.Astronaut Michael Collins was also on that mission. He says if the fire on Apollo 1 hadn’t happened, it’s likely a similar accident would have occurred in space — and that could have led to the program’s cancellation.“Without it, very likely, we would have not landed on the moon as the president had wished by the end of the decade,” Collins says.The successes of the Apollo lunar program overshadowed the loss of the crew.For 50 years, NASA kept the Apollo 1 command module locked up — until now. Beginning Friday, the hatch from the burned capsule will be put on public display at the Kennedy Space Center as a tribute to the sacrifices of Grissom, White and Chaffee.Copyright 2017 NPR. To see more, visit http://www.npr.org/.last_img read more

US Ambassador To Panama Resigns Saying He Cant Serve Trump

first_img Share Arnulfo Franco/APJohn Feeley, soon after his appointment as ambassador to Panama in February 2016. The career diplomat has now announced his resignation.John Feeley, the U.S. ambassador to Panama, is stepping down from his post, citing irreconcilable differences with the Trump administration, Reuters reports.Feeley’s resignation, widely reported on Friday, is not a response to President Trump’s remarks Thursday at a noon meeting about immigration. Sources tell NPR that at that meeting, Trump referred to African nations as “shithole countries” and questioned why the U.S. admits immigrants from Haiti. Trump denies reports about his remarks, which have prompted uproar around the world.However, the ambassador to Panama had tendered his resignation by Thursday morning, before the meeting occurred, a State Department official tells NPR’s Michele Kelemen.Feeley, a career diplomat, informed the White House, the State Department and the Panamanian government “of his decision to retire for personal reasons, as of March 9 of this year,” the State Department says.Steve Goldstein, the undersecretary for diplomacy, told Michele that all ambassadors and other diplomats have the right to be in the job they chose and that it is up to them if they leave for moral reasons, or any other reason.Reuters has more detail on Feeley’s stated explanation of his resignation:“Feeley, one of the department’s Latin America specialists and among its [most senior] officers, made clear that he had come to a place where he no longer felt able to serve under Trump.” ‘As a junior foreign service officer, I signed an oath to serve faithfully the president and his administration in an apolitical fashion, even when I might not agree with certain policies,’ Feeley said, according to an excerpt of a resignation letter read to Reuters on Friday.” ‘My instructors made clear that if I believed I could not do that, I would be honor bound to resign. That time has come.’ “Editor’s note: NPR has decided in this case to spell out the vulgar word that the president reportedly used because it meets our standard for use of offensive language. It is “absolutely integral to the meaning and spirit of the story being told.”Copyright 2018 NPR. To see more, visit http://www.npr.org/.last_img read more

We Delve Into The Supreme Court Nominee Selection Process

first_img 00:00 /07:46 Listen Tonight (July 9) President Trump will announce his nominee to be the next U.S. Supreme Court justice. The highly-anticipated announcement comes less than two weeks after Justice Anthony Kennedy announced his retirement.While we wait to find out who the President’s nominating, we delve into the process itself. How are potential justices nominated and ultimately confirmed? Houston Matters host Craig Cohen talks with Emily Berman, assistant professor of law at the University of Houston Law Center. To embed this piece of audio in your site, please use this code:center_img X Brendan Smialowski/AFP/Getty Images/Via NPRPresident Trump listens while Supreme Court Justice Anthony Kennedy speaks during a ceremony in the Rose Garden of the White House. Sharelast_img read more